Pure joie de vivre: living and working in Main Franconia
Mainfranken’s charm and appeal are timeless. But economic life and economic issues are changing – and at an ever faster pace. This transformation in the economy has an impact on our entire society and therefore also on our region. We have therefore taken the developments of recent years as an opportunity to reissue the Mainfranken monograph. After all, the further development of the economic region is a core concern and task of the IHK. Against this background, this seventh edition of our book is also intended as an updated snapshot of an all-round view of the location.
In the Main Franconian economy, the pressure to adapt, triggered by the recent pandemic, the geopolitically changing situation, the expansion of digitalisation and introduction of AI into everyday life, but also the development spurts and innovative strength in the region, not least fuelled by the effects of the general shortage of skilled workers, are defining factors at this time. Despite past crises, quite a few companies have developed rapidly and grown into new hidden champions that are shaping the European, if not the global, market. And many new medium-sized companies have also emerged, which are having a new impact on the region’s innovative strength. The typical Franconian landscape is therefore not only appealing for tourists, but also companies and investors. Main Franconia is an attractive region for careers and innovation, where it is also easy to enjoy the good life. The region offers a good social infrastructure, in addition to a high degree of expertise, environmental standards and recreational offers, in other words, the best career prospects in an attractive living environment.
Authors from the regional economy, the scientific sector, the cultural field, and society have provided an update on all these topics in clear contributions. I wish you an informative and interesting read! After all, behind the new issue of this monograph, you will not only see the idea of once again documenting the appeal of the Main Franconia region, but you will also find the wish to develop it further.
Kind regards, Caroline Trips President of the Würzburg-Schweinfurt Chamber of Industry and Commerce
